TAO
Sector:
Publishing
Location:
Bielefeld/Germany
Date:
March - August 2013
Expertise:
Brand Building
I assisted the owner of the publishing house Joachim Kamphausen in developing his book on demands portal tao.de within the structure of his mother brand J. Kamphausen Mediengruppe (consisting of seven publishing houses).
Primary tasks were the definition of an adequate partner structure, target audiences and marketing channels on- and offline.