77 Days Next Level Business Challenge

What’s the next version of your contribution?

This challenge is right for you if you want

The format is a curated group setting where a safe space meets bootcamp and incubator.

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What's the offer?

In my 14 years long consulting career I’ve always worked on the intersection of strategy, communications and sales. I’ve clocked in tens of thousands of hours of sales and made more than 5.000 b2b contacts internationally. And this, I’ve always done committing my values for the future of the generations to come.

The buffet of interventions I’m offering is highly customized to you and the group and can include:

Building complex multi-stakeholder relationships and weaving them together for large scale systemic change is my passion. I reckon I got a good couple of contacts that make a difference for you!

When you scroll below you find a detailed run trough of the 77 days and the variety of interventions possible that you will vote into the group setting and choose for your one-on-one sessions with me.

Out of the broad international network I got, I curate 12 people only to start on this journey together. 

The “77 Days Next Level Business Challenge“ will teach you how to position yourself better, have fun whilst doing so and earn more money with the things you love.

What makes this offer unique

We are consciously dedicating time to really weave our concepts, contacts and projects together to achieve greater impact than we could alone. 

Call it challenge, bootcamp or incubator, modern brain science shows us that we need an average of at least two months to be able to establish a new habit.

Apply to be part of the "77 Days Next Level Business Challenge"

The next edition starts May 10, 2023. Applications are open until April 30, 2023.

77 Days Next Level Business Challenge

You hold yourself accountable to:


The 77 Days are highly customized to you one-on-one and the group

    • The below order of the weeks and the topics have grown out of experience.
    • Yet, both the order and the topics are highly customizable.
    • I recommend you browse through my Youtube Channel and get a glimpse on what you want me to serve you.
    • You and the group will vote those items into the group and one-on-one setting that fit you best!

Discover my videos on:

Week 1

Quantified Self – the truth and some lies

    • Specific Measurable Action oriented Realistic Timed – SMART Goal Setting
    • Where do you stand? Where do you want to go?
    • What are you able to measure and where do you have to trust in the flow of things?
    • Committing and holding yourself accountable to the group.
    • What are your goals for these 77 days?
    • Committing to weekly sprint planning 

Week 2

Purpose – What makes you getting up every day and fuels you from your core?

  • Applying the Ikigai-model to where you’re standing in your life. 
  • Beyond your individual purpose, what is your transpersonal perspective on your life span?
  • Life is short! Be aware that you quite exactly have on average 29.000 days in total in this lifetime to life your dream.

Week 3

Minimum Viable Product

    • What is your minimum viable product?
    • What could you „bounce“ out and test with real customers
    • What delivers a value add without you having to invest a ton of money and too much time to craft it?
    • I recommend that you create value add as soon as possible.

Week 4

Minimum Viable Audience

  • The minimum viable audience represents the smallest possible audience that can sustain your business as you get it started from your niche.

  • That means going to extremes and finding the smallest subset of a market. Allow yourself to zoom into the reality of the ones you truly want to attract.

Week 5

Ahead of the Bell Curve

  • If you want to niche your offer don’t wait. The early adopters might already lurk around the corner.
  • Be brave, be crazy, be authentic. If you don’t do it now somebody else will do it before you. And maybe someone less dedicated than you and just better in marketing.

Week 6

Price is just a story

Do you find yourself sometimes saying „They won’t pay me for that“?

  • Do you think you don’t get a decent price for your service or product? Do you struggle to set up a price that is decent?
  • Price is just a story. It’s ultimately about fine tuning your offering with the market out there. It does not really depend on the offer you got. It depends more on the quality of your offer, on the competitors and most of all of you just asking for the right price that fits your story.

Week 7

Spiral Dynamics

  • Spiral Dynamics is a model that you can apply to detect the values of your customers, the market, your niche, your partners etc.
  • I have personally applied this model for the last 17 years and find it greatly helpful.
  • Trigger warning: I truly think this model is often also abused and taken too superficially.

Week 8

All critics are right, all critics are wrong

  • Does everybody love you? No? Does everybody criticize you? No. Should you care too much about your critics? Definitely not! Should you discard everything they are saying? Definitely not.
  • It’s a plain and simple fact that with everything you do – and even with everything you don’t do – you will always have people loving you for it and people criticizing you for it.

Week 9

Your Legacy

  • Most people overestimate what they can do in one year and underestimate what they can do in ten years.
  • You are way more powerful and can make way more a difference with almost anything you can imagine if you carefully plan and strategize for the long term. And, if you then skillfully craft and execute the pieces along the way. And if you don’t give up on your north star. 

Week 10

Why we need a basic integral map to navigate complex territory

    • AQAL – as a minimum viable orientation
    • Spiritual Bypassing – Why sugarcoating bullshit is still bullshit.
    • An invitation to shadow work – getting real with yourself and each other.

Week 11

Yourself and the world – Why are you doing all this and what do you want to contribute?

  • Are you clear with your purpose and contribution?
  • Can you nudge and tweak it a little to shine brighter?

Are you ready for the 77 Days Next Level Business Challenge?

Social Price

  • You’re a Social Entrepreneur, in special life circumstances, at the beginning of your career
  • Money is scarce, you got close or no financial back-up security
  • It’s a "Twenty’ish" investment per day during the challenge
  • Translating 11 stand-ups and 11 one-on-one coaching sessions into 1,550/22 = 70€ per session

Normal Price

  • You consider yourself financially safe
  • You got some financial security, money is an issue but you can weigh your decisions
  • It’s a "Thirty’ish" investment per day during the challenge
  • Translating 11 stand-ups and 11 one-on-one coaching sessions into 2,310/22 = 105€ per session

Abundance Price

  • You consider yourself financially abundant
  • You live in financial abundance, money is just a tool for your engagement with the world
  • It’s a "Forty'ish" investment per day during the challenge
  • Translating 11 stand-ups and 11 one-on-one coaching sessions into 3,070/22 = 140€ per session
* All prices are net prices, thus add a 19% VAT on top if you book the challenge and are resident within the European Union.
** Cryptos are welcome, from the more well known like Bitcoin and Ether to lesser known ones. Just drop me a line and we'll find an arrangement that makes sure we're both happy and the energy exchange is in the flow.
For anyone in the need of a jump start of their goals, visions and dreams - Alistair masters balancing between challenging and nurturing; then whipping your ass and celebrating your wins. Be that in business or in life - a coach with a more holistic perspective is hard to find.
Tove Winiger
Sustainability Manager at FORIA
The program is well structured and an exceptional value. Alistair taught me new frameworks for thinking about my life and setting goals. He introduced me to a number of practices as well as professional and business opportunities. He also made personal introductions to a more than a dozen deep thinkers and heavy hitters in his network.
Daveed Benjamin
CEO Bridgit.io
The "77 Days Challenge" is an amazing opportunity to work on your professional and personal development embedded in an exciting peer group. Alistair is an empathetic and mindful guide through various theories and approaches.
Ruth Williams
General Secretary Verband für gemeinnütziges Stiften
I have a profound admiration and respect for Alistair, his wisdom, his humility, his deep commitment to his work, and his ability in helping people master the principles of wholeness. I very much recommend him to whoever wants to go on a journey of renewal of self. As a consultant, he has great skills and knowledge on mentorship and spiritual guidance Alistair is one of the most beautiful teachers I have ever met. I am inspired by his deep awareness of mindful living.
Konkankoh Joshua
African Elder & Social Entrepreneur
Alistair is an empathetic coach, he is down to earth as well as spiritual and also a good community builder. His 77 Day Business Challenge has an unconventional approach, which was highly effective for me, as it facilitated decision making through confrontation with alternative realities.
Anna Van Wassenaer-Golla
Alistair's 77 Days Business Challenge was a massively inspiring, connecting and energy inducing experience. He embodies this experience, his progressive values and his lust for creating a paradigm in how we are doing business and showing our gifts to the world. Highly recommended to anyone ready to move to the next level of expansion!
Rouzbeh Tavakkoli
Executive Coach & Transformational Consultant
I deeply appreciated Alistair's authenticity, compassion for his clients and ability to adapt his coaching style to whatever was needed. I can recommend his 77 business challenge to everyone who is NOT looking for the usual business challenge but a unique one with a profound set of interventions that challenge and eventually perpetuate you on a deeper level.
Anja Tatjana Pflug
Health Coach
I took the Alistair’s Challenge course and can recommend it to the next cohort (Oct 5). This would benefit social entrepreneurs who need some structure, guidance, and momentum. Also, he is a great connector. I hired a coach previous to him, and Alistair did all the things the other guy didn't do. The group was also helpful, and the tools he gave us I know to be "best in class".
Baba John
Regenerative Web3 Legal Engineer
I can say that the guidance of Ali change my life. I made the 77 days challenge and this gave me the tools for starting my new project and been in frequency with what I love to do. Ali is a very professional guy with this holisitc vision of being human (who has feelings, shadows, questions insecurities). Thanks Ali for all the support and you´re de god father of my baby called HolisticaMente.
Yatziri Montenegro
Founder of HolisticaMente Wellness
Having completed Alistair's 77 day business challenge I would highly recommend his unique blend of skills, awareness, character and business savvy, plus sector specific insights, knowledge and connections, all of which, make his contributions as a guide and advisor very significant and useful. Energetic, encouraging and empathetic, I consistently found Alistair always attuned to my next best steps and was also very alive to the needs of the moment, whilst being deeply guided by his intuition. I have struggled with why, how and what of my leadership development offerings. Thus Alistair, his 77 day challenge and learning cohort gave me the energy, support and confidence to make my business more visible and substantial whilst also clarifying my business vision and its purpose for the world.
Dave Pendle
Leadership Developer
I know Alistair for many years and always feel uplifted by his spirit and wisdom. In the 77 days business challenge, I saw yet another side of him as an excellent coach and facilitator. The well-curated program opened new perspectives and insights about my work and myself that I could not see by myself. I truly enjoyed the diverse and international cohort of interesting people, which allowed for many cross weavings. I know I will continue to benefit from my participation in the years to come. IF you have the chance to join one of his 77 days challenges, I can only highly recommend it.
Claudia Meglin
Designing Regenerative Economies
I certainly recommend Alistair’s 77 day business challenge for those looking to form or evolve their business to the next level. This challenge offers many frameworks and processes to clarify and communicate your vision to the world. Accompanied with Alistair’s beautiful energy and loving compassion brings forth an amazing authentic, grounded experience:)
Andrew Devon Hall
Web3.0 Strategic Consulting
I was participating in the "77 days" of Alistair. It was perfect timing for me as I was about to start my own business. Alistair is a super-fast thinker and hits the core of things pretty accurately by asking the right questions. The group sessions have accompanied Alistair's coaching with a uniquely diverse and open mindset that allowed me to capture new ideas and get clearity on what was already surfacing.
Andreas Fauler
Accelerating Execution
Alistair is a one-of-a-kind person, full of energy and ideas, equipped with great knowledge. This energy and spirit were a much-needed boost for me during the initial phase of my business. I highly recommend the 77 Days Next Level Business Challenge for everyone who needs that kick in the ass and get s**t done. You will get a lot of knowledge, get to know different tools and frameworks, and gain new perspectives on yourself, your life, and your project. Best of all: you will also connect with like-minded people in a similar position in a supportive space and that is super inspiring!
Julia Marczi
If you want to break through to your next stage of thriving, impact and prowess in business development work with Alistair. His rigorous, energetic, caring and professional way of being and doing are unique and fantastic. The Business Challenge helped me to keep impact first, while launching, marketing and conducting a new service.
Adrian Röbke
Co-Founder Indigenous & Modern
The 77 Day Business Challenge was a real game changer for me, in numerous areas of my life. I realized how strongly intertwined my business is to my personality, how it is inseparable connected to every decision I make on a professional level. It was not only a journey to detect my potentials, now l also know what I need to do in order to get into a productive flow with my business. It was a journey to better understand who I am and why, to set clear intentions for my future and to really get moving. Thank you Alistair for your dedication to your path, for your openness and vulnerability, for the amazing input and inspiring contacts!
Laura Schwickerath
Actress & Stage Coach
I participated in Alistair’s’ 77-Day Business Challenge in the Spring of 2021. For anyone considering their next move in life, be it creative or professional, Alistair offers many tools and exercises during the first weeks of the program to help you reflect upon where you are and what new or refined offer you can make to the marketplace. I really appreciate that these tools continue to be available to me after the 77 days, as I need to go back and work on my 7-year plan and refer back to the insights from my Ikigai. Alistair has done an excellent job of assembling not only the tools and exercises, but also curating a cohort of conscious leaders. In fact, having the support and comradery of the cohort, with weekly buddy calls, kept me motivated and inspired by the ideas of others. I look forward to additional coaching sessions with Alistair.
Peter Wolff
Founder Evolutionary Action Learning
I was a part of the cohort of the 77 Days Next Level Business Challenge. It was an enriching and inspiring journey, during which I understood many things about marketing, self-management and performance. Each meeting of the 77 Days Challange was full of novelty of tools, references and encounters. The format, which consisted of a weekly group, and 1on1 sessions was balanced and filled with care and creativity. I felt guided and held by Alistair and my peers, I especially enjoyed the integral approach to business, and the intimate experiences of working in breakout rooms and exchanging diverse perspectives on the given topics. Now, one month after the completion of the cohort, I still have lots to learn from the content that was offered. I know that that many of the tools I learned during the challange will help me to align with my purpose throughout my life. I sincerely recommend this experience to anyone who is willing to broaden their perspective on life, and especially business relations. A truly soul-based, educational experience. Thank you
Jo Vávra
Experience Designer
Imagine, you went out with great friends for dinner to eat buffet. But, the buffet is curated and suits your needs. Take as much as you need, have a great time with your friends who support and hold you. Alistair was all the time there to sparkle the discussions and the insights. The 77 days went just too fast. Thanks for this extraordinary experience.
Boris Lebedev
Tiny House Pioneer
Alistair is great to work with. He‘s focussed, dedicated, humorous and quick. He walks his talk and brings fresh ideas. It was a rich experience to be part of his 77 day challenge.
Kaa Faensen
Partner Fraendi
Alistair's 77 day challenge really was a great, skillfully integrated mix of inner life reflection and outer productivity hacks delivered in a fun and energetic way with a great supportive peer group. It got me remaking my relationship to work and my view of myself. I would recommend it to anybody who wants to see, create, and re-create their life as a whole.
Liam Kavanagh
Research Lead Life Itself
Time to walk your talk or get real with those dreams of yours? Then I really recommend the 77-day challenge! As a coach, Alistair is excellent at getting you to walk your talk. He is also brilliant at putting together peer groups, supporting each other to grow and make each other shine through a culture of abundance.
Sanna Rådelius
Transformation Catalyst
Alistair is a "whole in one" connector of worlds, wisdoms and humans. playful but focussed and with a high dose of networking power and personal empowerment know-how.
Thomas Hann
Cooperative Expert
Alistair is a true connection wizard. With his coaching and a wonderful cohort, I did change my inner perspective and can lighten up things for myself to guide my outer actions.
Anja Gossens
Innovation Lead Staatsoper Unter den Linden
I am so grateful and honored by the space that you created for us on the 77 days, allowing me and the other amazing participants to make a journey of self-love, self-discovery, empowerment, engagement with our Higher Self, our goals and opening our perspectives, minds and visions. You are a wizard of holding space, you made us reflect, go deep, laugh, cry, open our hearts and minds, dream, plan, align and celebrate together.
Inês Guerreiro Lourenço
Integral Coach
My 77 day encounter with Alistair changed my life. If I had to find the appropriate language for the Ali effect I would say he’s the perfect Yangster to my essentially Yin way of acting. By this I mean while I have always focused my energies on creating the conditions for change to happen – personally, socially, globally – Alistair helped me to bring them to the surface in concrete interventions at the right level. This included making real an integral life practice – diet, exercise, reflection, action – to being bold enough to launch a dream project. Add to this the network of global entrepreneurs that Alistair can match-make with and the value is immeasurable.
Indra Adnan
Co-Initiator at The Alternative UK
During the 77 Days challenge, Alistair made me feel seen where I was at, really encouraging the mandate for the journey to come from my true self, rather than what I think I should be aiming for. This made goals manageable in a way I had not experienced yet. And once that was set, he was both gentle and methodic enough so I could actually try out new habits without getting side tracked by excuses. This has created a blueprint for setting myself up for success - a blueprint for how I can gain confidence for what my heart needs and wants to bring to the world. Alistair’s joyful and deep approach to people and life were a great inspiration and attracted a lovely peer group for the journey. I am full of gratitude for this offering.
Alexandra Robinson
Associate Partner Frændi

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